We all know our young people are vulnerable and could be easily led or manipulated by mentors, friends and celebrities into start smoking.

The tendency for young people, should they start smoking and become addicted, similar to drugs, is that the next step is to try alcohol, legal highs and other drugs.

According to official survey data, 207,000 children start smoking in the UK each year.

Our initiative is to stop them before they start by showing the early consequence of starting to smoke. As young teenagers, they are more self-conscious about their appearance, their complexion, their looks, their odour, their breath, their social standing.

Some of our anti-smoking scratch and sniff cards highlight the smell of smokers compared to clean/fresh non-smokers, along with an image of how smoking can affect a young person's appearance, health and wellbeing.

Smoking is the primary cause of preventable illness and premature death, accounting for approximately 100,000 deaths a year in the United Kingdom.

It is estimated that each year around 207,000 children in the UK start smoking.

Among children who try smoking it is estimated that between one third and one half are likely to become regular smokers within two to three years.